Kristin Laffrey
The ultimate guide to creating a successful Doula Business Plan
The ultimate guide to creating a successful doula business plan to grow your business and serve more doula clients.
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Kristin Laffrey
- Aug 30
- 4 min
Master your doula marketing with this 6-step content creation process
Discover the power of content marketing for your doula business to build trust, attract the right clients and drive traffic to your business
Kristin Laffrey
- Aug 1
- 5 min
Your 3-part hashtag strategy to increase visibility and reach more doula clients
3-part hashtag strategy for attracting more doula clients through Instagram and social media. Your guide to increase visibility.
Kristin Laffrey
- Jul 24
- 6 min
How to follow up after a doula client interview (+ Bonus email and DM sample)
Your guide to putting in place a follow up process to turn more doula client interviews into paying doula clients. Bonus samples included.
Kristin Laffrey
- Jul 17
- 5 min
5 must-haves on your doula website (to increase your client conversion rates)
Set your doula website up to convert more doula clients with these 5 must-haves. Before spending thousands on a website, start here.
Kristin Laffrey
- Jul 5
- 3 min
Creating a content portfolio for your doula business
Struggling to create consistent content for your doula business? Here is how to build a content portfolio for attracting doula clients
Kristin Laffrey
- Jun 28
- 5 min
Three steps to confidently selling doula packages
Three steps to increase sales confidently within your doula business to attract more clients and increase your income.
Kristin Laffrey
- Jun 12
- 5 min
5 business tools to set your doula business up for success
Discover these 5 essential business tools for managing your doula business effectively and sustainably to support your business growth.
Kristin Laffrey
- May 19
- 3 min
How to differentiate your doula business to stand out
How to differentiate your doula business to stand out within a crowded industry. Positioning your business to communicate your unique value
Kristin Laffrey
- May 13
- 4 min
4 myths about growing your doula business (that are actually holding you back right now)
Ready to grow your doula business but right now you aren't attracting consistent clients? Here are the myths I see holding businesses back.
Kristin Laffrey
- May 6
- 3 min
Turning Your Content into Doula Clients: the missing piece in your marketing
So many doulas, when they aren’t booking clients in their business, think “I need to give more”. Posting more content, researching more info
Kristin Laffrey
- May 1
- 3 min
Creating a Sustainable Business Model: Your Profitable Doula Business Starts Here
A mistake I see so many doulas make is not creating a business model for their business. Instead I see them jumping straight into packaging
Kristin Laffrey
- Apr 19
- 6 min
How to start a doula business?
Firstly, congratulations on starting, or planning to start, your doula business. Starting a doula business can be such an incredibly rewardi
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